With google bring favicon on desktop (where more purchases happens), there is a possibility that the favicon could lead to more clicks.
I am testing a few variations in the next few months.
The first variation started on May 4th 2024 is a bright green 3d ball.
My assumption is that it's simpler than a logo, and will catch more attention.
If you want to know more, simply leave a comment at the bottom of this post. And I will update this posts when I make discoveries.
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