​When people have a question, Google is often the first thing ​people use to find an answer. ​Typing directly on our phones, computers or just by saying: Hey Google.
​
​​But often​ we do not get an exact answer. Take this example: "Best software to build my website." The result is not ​ideal. ​It returns a list of software, but not the one the user should buy. How to user will choose from this huge list? (See Image)
First, if Google w​ere truly intelligent, it would give 1 answer, not 1 billion results.
The fact is, the answer to the question "best software for my website" is: "It depends."
It depends on ​the budget you have, on ​what type of website you want to build, and hundreds of other factors.
This is where ​you as a business owner​ can find people to help.

​Lots of results, but no clear answers
​Things google searchers do​ when they can't find an answer
- They might go on page 2 of Google, but that's rare.
- They might abandon the search altogether. ​
- If getting the answer is important, they might go and search on YouTube. ​YouTube is considered the 2nd largest search engine.
- ​​The next thing people might do ​is to ask the questions in a Facebook Group, on Twitter,​ or in any of the other websites out there.
This is​ where you can answer their question and be a hero to them.
And you can be sure that If they reach that point, ​getting an answer is likely important to them.
Here are some examples of people answering other people's questions in various ways.
​Dave Ramsay on Financial questions
Answering questions over the phone. People are calling in.​
Scotty Kilmer on Car Questions
Answering questions live on YouTube. The questions are submitted via the ​YouTube chat.
Gary V with a Guest on Business Questions
Answering questions over the phone by calling people. The show doesn't have to be live.
​John Mueller from Google answering questions via Zoom
Using Zoom allows​ seeing the people asking the questions.
​Alex Turnbull answering questions on the GrooveHQ blog
​Nice screenshot of the submitted question followed by a text answer.

​Link to the full blog post.
Myself answering Thrive Themes questions on Facebook
The question was asked on Facebook. I recorded a video, created a blog post and submitted the answer on Facebook.

Link to the blog post.
​Of course, ​once the blog post is created, it can be shared over and over. As a bonus, the video on YouTube might be found on YouTube, and the blog post might be indexed by google.
Other Ways
- ​Look for questions on Twitter, and create a blog post answering it.
- If you have a ​website, you can have a comment section and answer people's questions there. There is a comment section at the bottom of this post, feel free to ask your question there.
​In Conclusion
​When people have questions, ​they look on google first. If Google fails to give a good answer, ​they look in other places​. You can build an audience (and find clients) by looking for those questions and answering them.