Turning Google’s bad search results into opportunities
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When people have a question, Google is often the first thing people use to find an answer. Typing directly on our phones, computers or just by saying: Hey Google.
But often we do not get an exact answer. Take this example: "Best software to build my website." The result is not ideal. It returns a list of software, but not the one the user should buy. How to user will choose from this huge list? (See Image)
First, if Google were truly intelligent, it would give 1 answer, not 1 billion results.
The fact is, the answer to the question "best software for my website" is: "It depends."
It depends on the budget you have, on what type of website you want to build, and hundreds of other factors.
This is where you as a business owner can find people to help.
Things google searchers do when they can't find an answer
- They might go on page 2 of Google, but that's rare.
- They might abandon the search altogether.
- If getting the answer is important, they might go and search on YouTube. YouTube is considered the 2nd largest search engine.
- The next thing people might do is to ask the questions in a Facebook Group, on Twitter, or in any of the other websites out there.
This is where you can answer their question and be a hero to them.
And you can be sure that If they reach that point, getting an answer is likely important to them.
Here are some examples of people answering other people's questions in various ways.
Dave Ramsay on Financial questions
Answering questions over the phone. People are calling in.
Scotty Kilmer on Car Questions
Answering questions live on YouTube. The questions are submitted via the YouTube chat.
Gary V with a Guest on Business Questions
Answering questions over the phone by calling people. The show doesn't have to be live.
John Mueller from Google answering questions via Zoom
Using Zoom allows seeing the people asking the questions.
Alex Turnbull answering questions on the GrooveHQ blog
Nice screenshot of the submitted question followed by a text answer.
Link to the full blog post.
Myself answering Thrive Themes questions on Facebook
The question was asked on Facebook. I recorded a video, created a blog post and submitted the answer on Facebook.
Link to the blog post.
Of course, once the blog post is created, it can be shared over and over. As a bonus, the video on YouTube might be found on YouTube, and the blog post might be indexed by google.
- Look for questions on Twitter, and create a blog post answering it.
- If you have a website, you can have a comment section and answer people's questions there. There is a comment section at the bottom of this post, feel free to ask your question there.
When people have questions, they look on google first. If Google fails to give a good answer, they look in other places. You can build an audience (and find clients) by looking for those questions and answering them.