Due to its large format, this checklist is more user-friendly on desktop or laptop computers.  

The 12+12 Conversion Checklist

Build a conversion-focused website on budget and on time with the right strategy and plan

12 Actions
to go from ideas to revenue


CREATE

 
Ideas
Business, Content, ...
1
 
Learn
Tools, Market, Strategy
2
 
Create Assets
Feedback, Publishing
3


MARKET

 
Free 
Organic, Social, Email
4
 
Ads
Google, Facebook, etc
5
 
Partnerships
Direct, Affiliates
6


ENGAGE

 

Manually
7
 
Automated
8
 
Advanced
9


DELIVER

 
Onboard
10
 
Deliver
11
 
Capture Feedback
12

12 Strategic Elements 
of a conversion-focused website

BUSINESS

 
What you do
1
 
Current Situation
2

Your Goals
3


  CONTENT



 
Products/Services
Free, Paid
4

Individual assets
Pages, opt-ins, ...
5

Design
Style, Approach
6


 TOOLS


Tools you have
Website, Hosting, ...
7
 
New tools needed
Business requirements
8

Integrations
Testing, Evaluation
9


BUDGET



Tools
Domain, Website, ...
10

Marketing
Ads, Freelancers, Courses
11
 
Time
Hours per week
12
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