Due to its large format, this checklist is more user-friendly on desktop or laptop computers.
The 12+12 Conversion Checklist
Build a conversion-focused website on budget and on time with the right strategy and plan
12 Actions
to go from ideas to revenue
CREATE
Ideas
Business, Content, ...
Business, Content, ...
1
Learn
Tools, Market, Strategy
Tools, Market, Strategy
2
Create Assets
Feedback, Publishing
Feedback, Publishing
3
MARKET
Free
Organic, Social, Email
Organic, Social, Email
4
Ads
Google, Facebook, etc
Google, Facebook, etc
5
Partnerships
Direct, Affiliates
Direct, Affiliates
6
ENGAGE
Manually
7
Automated
8
Advanced
9
DELIVER
Onboard
10
Deliver
11
Capture Feedback
12
12 Strategic Elements
of a conversion-focused website
BUSINESS
What you do
1
Current Situation
2
Your Goals
3
CONTENT
Products/Services
Free, Paid
Free, Paid
4
Individual assets
Pages, opt-ins, ...
Pages, opt-ins, ...
5
Design
Style, Approach
Style, Approach
6
TOOLS
Tools you have
Website, Hosting, ...
Website, Hosting, ...
7
New tools needed
Business requirements
8
Integrations
Testing, Evaluation
Testing, Evaluation
9
BUDGET
Tools
Domain, Website, ...
Domain, Website, ...
10
Marketing
Ads, Freelancers, Courses
Ads, Freelancers, Courses
11
Time
Hours per week
Hours per week
12