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How to hire a website expert
The 24 elements you need to be clear about to stay on budget
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12 Strategic Elements
YOUR
BUSINESS
What you do
1
Current situation
2
Your goals
3
YOUR
CONTENT
Products/Services
Free, Paid
Free, Paid
4
Individual assets
Pages, opt-ins, ...
Pages, opt-ins, ...
5
Design
Style, Approach
Style, Approach
6
YOUR
TOOLS
Tools you have
Website, Hosting, ...
Website, Hosting, ...
7
New tools needed
Business requirements
8
Integrations
Testing, Evaluation
Testing, Evaluation
9
YOUR
BUDGET
Tools
Domain, Website, ...
Domain, Website, ...
10
Marketing
Ads, Freelancers, Courses
Ads, Freelancers, Courses
11
Time
Hours per week
Hours per week
12
12 Actions
CREATION
Setup & learning
Tools, Market, Strategy
Tools, Market, Strategy
13
Create assets
Publishing
Publishing
14
Test & feedback
Business, Content, ...
Business, Content, ...
15
MARKETING
Free
Organic, Social, Email
Organic, Social, Email
16
Ads
Google, Facebook, etc
Google, Facebook, etc
17
Partnerships
Direct, Affiliates
Direct, Affiliates
18
ENGAGEMENT
Manually
19
Automated
20
Advanced
21
DELIVERY
Onboard
22
Deliver
23
Capture feedback
24
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