Due to its large format, this checklist is more user-friendly on desktop or laptop computers.  

The 12+12 Conversion Checklist

12 actions and 12 strategic elements to build a conversion-focused website

12 actions


CREATE

 
Ideas
Business, Content
1
 
Learning
Tools, Hiring
2
 
Assets creation
Publishing, Feedback
3


MARKET

 
Free 
Organic, Social, Email
4
 
Ads
Google, Facebook, etc
5
 
Partnerships
Direct, Affiliates
6


ENGAGE

 

Views
7
 
Leads
8
 
Conversations
9


DELIVER

 
Transactions
10
 
Deliveries
11
 
Testimonials 
12

12 elements of a great strategy

BUSINESS

 
What you do
1
 
Current situation
2

Your goals
3


  CONTENT




 
What you offer
Products, Services
4

Your assets
Pages, opt-ins, 
5

Design
Style, Approach
6


 TOOLS


Tools you have
Organic, Social, Email
7
 
Requirements
Business, Technical
8

Integration
Testing, Evaluation
9


BUDGET



Tools
Domain, Website, Other
10
 
Time
Hours per week
11

Implementation
Freelancers, Learning, Ads
12

Built with Thrive Themes tools for Thrive Themes users.





The elements in 8 categories

1
IDEAS
2
CONTENT
3
TOOLS
4
BUDGET

Strategic elements

5
PUBLISH
6
SHARE
7
ENGAGE
8
REVENUE

Actions


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