checklist


Writing a Conversion Plan


PHASE 1: PLANNING


 ​​​​ ​​​​​​​​1. ​​​​​​IDEAS

S​



 1 
​​Products
​and Services
 ​​2 ​
​​​​​Pricing
 ​​​3 ​
​​List of Content

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​ 2. TOOLS​

 4  
​Current Tools
 ​5 ​
Features
 Need​ed
 ​6 ​
​List of
Tools​

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​​​​​​​3. ​​​​​​​LEARN / HIRE

 ​​​7 ​
​People
 ​​​8 ​
​​Skills
 ​​9 ​
Time

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PHASE​ 2: ​​​GETTING CLIENTS


​​​​​​​4. ​​​​CREATING

 ​​7 ​
​Technical Setup
 ​8 ​
​Content Creation
 9 ​
​Testing

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​​​​​​​5. ​MARKETING

​ 10​ ​​
​Free ​
 ​​11 ​
​Paid
 ​12 ​
​Partners

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​​​​​​​6. ​​​​CLIENTS

 ​13 ​

​Leads
 ​14​
Conversations
 15 ​
​Sales

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PHASE​ ​3: ​​REVIEW RESULTS


​​​​​​​7. ​​​​RESULTS

 ​16 ​
​Analyze ​Results
​1​7 ​
​Survey Audience
​1​8 ​
​Tweak, Optimize, ​​​Scale
or ​Pivot

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