6 INGREDIENTS OF A CAMPAIGN
1. IDEAS
S
1
Pitch
2
Goal
3
List of Assets
From Ideas to a Plan
2. TOOLS
4
What you have
5
Needs
6
List of Tools
From Confusion to List of Tools
3. CREATE
7
People
8
Knowledge
9
Time
From a Vision to Execution
4. OUTREACH
10
Free
11
Paid
12
Partners
From Unknown to Discovered
5. INTERACT
13
Leads
14
Conversations
15
Sales
From Problems to Solutions
6. RESULTS
16
Analyze Results
17
Survey Audience
18
Tweak, Optimize, Scale
or Pivot
or Pivot
From helping 1 Person to Helping Many
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