checklist


​Writing a Conversion Plan

PHASE 1: PLANNING

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​ ​​​​ ​​​​​​​​1. ​​​​​​IDEAS

S​
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 1 
​​Products
​and Services
 ​​2 ​
​​​​​Pricing
 ​​​3 ​
​​List of Content

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​ 2. TOOLS​

 4  
​Current Tools
 ​5 ​
Features
 Need​ed
 ​6 ​
​List of
Tools​

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​​​​​​​3. ​​​​​​​LEARN / HIRE​

 ​​​7 ​
​People
 ​​​8 ​
​​Skills
 ​​9 ​
Time

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PHASE​ 2: ​​​GETTING CLIENTS

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​​​​​​​4. ​​​​CREATING​

 ​​7 ​
​Technical Setup
 ​8 ​
​Content Creation
 9 ​
​Testing

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​​​​​​​5. ​MARKETING​

​ 10​ ​​
​Free ​
 ​​11 ​
​Paid
 ​12 ​
​Partners

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​​​​​​​6. ​​​​CLIENTS​

 ​13 ​

​Leads
 ​14​
Conversations
 15 ​
​Sales

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PHASE​ ​3: ​​REVIEW RESULTS

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​​​​​​​7. ​​​​RESULTS

 ​16 ​
​Analyze ​Results
​1​7 ​
​Survey Audience
​1​8 ​
​Tweak, Optimize, ​​​Scale
or ​Pivot

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​This​ checklist ​is design for desktop or laptop computers.  
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