Due to its large format, this checklist is more user-friendly on desktop or laptop computers.
The 12+12 Conversion Checklist
12 actions and 12 strategic elements to build a conversion-focused website
12 actions
CREATE
Ideas
Business, Content
Business, Content
1
Learning
Tools, Hiring
Tools, Hiring
2
Assets creation
Publishing, Feedback
Publishing, Feedback
3
MARKET
Free
Organic, Social, Email
Organic, Social, Email
4
Ads
Google, Facebook, etc
Google, Facebook, etc
5
Partnerships
Direct, Affiliates
Direct, Affiliates
6
ENGAGE
Views
7
Leads
8
Conversations
9
DELIVER
Transactions
10
Deliveries
11
Testimonials
12
12 elements of a great strategy
BUSINESS
What you do
1
Current situation
2
Your goals
3
CONTENT
What you offer
Products, Services
Products, Services
4
Your assets
Pages, opt-ins,
Pages, opt-ins,
5
Design
Style, Approach
Style, Approach
6
TOOLS
Tools you have
Organic, Social, Email
Organic, Social, Email
7
Requirements
Business, Technical
8
Integration
Testing, Evaluation
Testing, Evaluation
9
BUDGET
Tools
Domain, Website, Other
Domain, Website, Other
10
Time
Hours per week
Hours per week
11
Implementation
Freelancers, Learning, Ads
Freelancers, Learning, Ads
12
Built with Thrive Themes tools for Thrive Themes users.
The elements in 8 categories
1
IDEAS
2
CONTENT
3
TOOLS
4
BUDGET
Strategic elements
5
PUBLISH
6
SHARE
7
ENGAGE
8
REVENUE
Actions