​The 6 phases of building a business

​Phase 1: Planning

​
​ ​​​​ ​​​​​​​MONEY​
​

​

 1 
​​Client Acquisition
 ​​2 ​
​Return on Investment ​​
 ​​​3 ​
​Assets Needed​ ​

From ​Ideas to ​​Revenue

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​
​ TOOLS

 4
​​What you have
 ​5 ​
 Current​  Needs
 ​6 ​
​Tools​
Needed

From​ Confusion to​ ​Confidence

​
​​​​​​WORK​

 7 ​
​People
 ​8 ​
​Knowledge
 9 ​
Time ​

​From Learning to ​Publishing

Alternative

​Phase 2: Technical Setup

​PHASE 4
​​​​SETUP​​

10
​Setup / Migration
11
 Testing
12
​Going Live ​​

From a ​​vision to something ​live

​Phase 3: Asset Building

PHASE ​5 
​ASSETS​

​    
Landing Pages
​​    
​Regular Pages
​    
​Videos
​    
​​Audio / Podcasts
​    
​Guides ​& Lead Magnet
​    
Blog Posts

​Phase 4: ​​Lead Generation

PHASE 6
PROMO​TE

13
Search
​14
Ads
​15
Social Networks
​16
​Mailing Lists
​17
Other Websites
​18
​Direct & Other

​Phase 5: Lead Interaction

PHASE ​7
​​​INTERACT​

​22
​Contact Form
​23
Chat / Phone / SMS
​24
Email / Social / Other

PHASE ​8
​​FOLLOW-UP​

​25
Manual & Automated Emails
​26
Chat
 Phone ​
SMS
​27
Social & Other

PHASE ​9
OFFER​

​28
Show Offers
​29
Follow-up / Triage
​30
Transaction

PHASE ​10
DELIVER​

​31
Onboard
​32
Deliver
​33
Support

​Phase 6: ​Automation and ​Optimization


​OPTIMIZE​

34
​Analyze Data
35
Survey 
36
​Make Improvements

From Base results to optimized Conversions

Maintenance and Monitoring

​ ​
​​​MAINTAIN
E​

 ∞
Testing & Monitoring
 ∞
Security, Backups & Upgrades
 ∞
Documentation & Scaling

From Reactive to Prepared

​Selling your business

​ ​
​​​SELL
E​

 ∞
​SELL YOUR BUSINESS

​ 

​

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