Increase your conversion rates with simple links

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Last updated: January 2, 2021

There are two ways of engaging with our audience. We can be very loud, or we can be subtle.  

A few months ago, I published a blog post with several examples of visually striking opt-ins by using animations with Thrive Architect, Thrive Leads and the Thrive Theme Builder.

Here's an example:


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But not everyone will be drawn to click on these.  

So in this post, I am focusing on simple links embedded in our content that can lead to a great conversion rate.

Here are a few examples:

Using simple text and links

Joining a social media channel

Very often, a simple link telling our readers to join our Facebook group is very effective.  

Even better is to tell our audience about what they will get by joining our social media groups.  For example, you can learn new ways to
improve your conversion rates by joining our Facebook group.

The same thing can be done with other platforms.  You can subscribe to our YouTube channel to learn new ways of improving your website using Thrive Themes.

Joining our mailing list

Our mailing list is valuable to our audience.

You can always link to a static page where people can join your list.

You can also show a Thrive Leads ThriveBox where people can join without having to leave the page they are on.

How those links can be inserted

These links can be inserted manually on each blog post.  This is probably the best way as you can insert them where it makes most sense based on your content.

But you can also insert it automatically with Thrive Leads.

Thrive Leads with their in-content option can insert a sentence anywhere between the top of your text content up to the tenth paragraph on your blog posts.

In can insert a sentence or paragraph at the end of your blog posts too.

And by using the lead group filters, you can have contextual text links that will change according to the blog post categories or tags.

What you can link to

Here are a few things you can link to:

  • Your mailing list
  • Your social media channels
  • Free content upgrades.
  • Other blog posts that include a free offer that people can subscribe to.
  • A sales page.

You can still style the text

Sometimes we can draw attention to a particular opt-in by styling our next.

Example 1: A blockquote can be used like in this example:

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Example 2: Or using a "surline effect like this" can draw attention like this.

Example 3: Or use a subtle content box.

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A different way to end your post

You can end your blog posts with a very graphical opt-in, but you might want to A/B test something more subtle and text-based.

A different way to end a blog post is with a section called "Want more help?".  It's can be very similar to an email signature.  

Here's how it can look.

Want more help?

We hope this blog post was useful and will lead to an improvement of your conversion rates.  

Of course, conversion rates are impacted by a lot of different things: having the right content, the appropriate design and the right targeting.

Here are a few ways ThriveMate have helped build or improve over 200 Thrive Themes websites.  

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