Disclosure: This site contains some affiliate links. We might receive a small commission at no additional cost to you.
Last Updated: October 7, 2021

Is your business idea cool, but not solving a problem?

Sometimes people ask me what I think of their business idea.  

When i look at an idea, the first thing i try to find is the problem it can solve? When an idea solves a problem for a particular group of people, it makes it easier to build a business around it.

Here's an example of an idea of a fruit piano that, I have to admit, is cool.


If the idea is cool but not solving a problem, the amount of work to promote it and sell it is generally higher.  And it means it's generally harder to turn the idea into a business.

Here's Michael Seibel (who sold its business to Amazon for almost 1 billion dollars) talking about starting with a problem to solve.

Want to talk about your ideas?  Join our Facebook group.

If you want other criteria to check your idea against, check our blog post about finding a niche.

We also have this blog post about pitching your ideas.


Leave a comment or ask a question.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

About the author 

Denis Ethier

I help startups and established businesses communicate the value of what they do using design, copywriting and the latest tools.

You may also like

My top 3 2023 GPT-3 Online Text Generators
Carrd Calendar Appointment Booking and Scheduling Tools and Software in 2023
How to be faster and more productive with WordPress and browser bookmarks and keyboard shortcuts
Thrive Themes vulnerability announced by Wordfence

Learn about designing for conversions with Thrive Themes

>
Success message!
Warning message!
Error message!