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Last Updated: October 7, 2021

Is your business idea cool, but not solving a problem?

Sometimes people ask me what I think of their business idea.  

When i look at an idea, the first thing i try to find is the problem it can solve? When an idea solves a problem for a particular group of people, it makes it easier to build a business around it.

Here's an example of an idea of a fruit piano that, I have to admit, is cool.


If the idea is cool but not solving a problem, the amount of work to promote it and sell it is generally higher.  And it means it's generally harder to turn the idea into a business.

Here's Michael Seibel (who sold its business to Amazon for almost 1 billion dollars) talking about starting with a problem to solve.

Want to talk about your ideas?  Join our Facebook group.

If you want other criteria to check your idea against, check our blog post about finding a niche.

We also have this blog post about pitching your ideas.


Leave a comment or ask a question.

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Denis Ethier

I help startups and established businesses communicate the value of what they do using design, copywriting and the latest tools.

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