2019 Spinning Wheel Tools for Lead Generation
If you are looking for new ways of creating leads, you might want to check those Spin-the-wheel tools that offer your visitors a chance to win a coupon in exchange of an e-mail address.
Psychology behind it
The psychology behind the spinning the wheel is that if people "win" the coupon, they are more likely to use it.
Conversion Boost reported
The different software vendors report conversion boost from 2% to 30%. Of course mileage may vary. But some tools do offer free trials, so it's something you can check for yourself.
Who is it for
For Consumer-oriented businesses (B2C), like e-commerce, those tools are fairly straight forward. You can offer a discount coupon code to people that spins the wheel. It can be done right on entry, or as an exit-intent popup.
For software companies, this can be something to try too. It my own opinion, it can look a bit tacky, but for it could be used for a promotion. It could be used for extra months of free trial as well.
What to look for
I have compiled a list of different services offering a spin a wheel functionality. Here are a few things to look for when evaluating the tools.
Make sure the wheel allow to input your different offers
Colors and Branding
The need of branding might be minimal for those tools if you want to be very colorful, but some offers changing colors and fonts.
Most tool have a Page Level Targeting so you can show your wheel only on the desired page. Geo Targeting can be great too and some of them offer it.
Last Updated: July 20th 2019
1) Opt-in Monster
Free up to 5,000 Visitors/month
Free Plan up to 1,000 visitors available.
4) WP Optin Wheel
$39 for one site.
Alexa Ranking: 516,183
Zero BS CRM,
5) Shopify Spin-a-sale
10-day free trial.
If you have an existing Opt-in Builder, you can create a static image of a wheel, offer a signup box, and have a simple result page where you should show a coupon code for your best offer to your visitors.
I use WordPress and Thrive Leads, and an example is shown on this page.
Thrive Leads allows to have it shown as exit-intent pop-up, or a slide-in box. There are actually 8 different ways of displaying opt-ins.