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July 16, 2020

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2020 Spinning Wheel, Spin-the-wheel, and fortune wheels Alternatives for Lead Generation

If you are looking for new ways of creating leads, you might want to check these Spin-the-wheel lead generation tools that offer your visitors a chance to "win" something in exchange of an e-mail address.

Conversion Boost reported: 2% to 30%

The different software vendors report conversion boost from 2% to 30%.

Of course mileage may vary.  But some tools do offer free trials, so it's something you can check for yourself.

Who is it for?

B2C Businesses

For Consumer-oriented businesses (B2C), like e-commerce, those tools are fairly straight forward.  You can offer a discount coupon code to people that spins the wheel.  It can be done right on entry, or as an exit-intent popup.

B2B

For software companies, this can be something to try.  I think there are some ways of having an offer that relates to businesses:  For example, the prize could be extra months of a free trial.

List of popular wheel of fortune lead generation tools

Website

Last Updated: July 16nd, 2020

Integration

Starting at:

$19/month




WordPress
Shopify
Mailchimp
WooCommerce
Squarespace
Webflow
HubSpot
ClickFunnels
Magento
GetResponse
Prestashop
Sendinblue
Mailjet
ActiveCampaign
Unbounce
Joomla
OpenCart
BigCommerce
Ecwid
AWeber
Constant Contact

Instapage
Klaviyo
Leadpages
MailerLite
Drupal
Shopware
Google Sheets
Tag Manager
Emma
3dcart
Campaign Monitor
EmailOctopus
iContact
Kajabi
Revue
Sendy
Tumblr
VerticalResponse
Volusion
ZenCart
E-commerce

Starting at:

$588/year




Mailchimp  
AWeber  
Infusionsoft  
Active Campaign  
HubSpot  
ConvertKit  
Pardot  
Constant Contact  
Campaign Monitor
FeedBurner  
Webhooks  
TotalSend  
SharpSpring  
SendPulse  
Sendloop  
SendinBlue  
Ontraport  
Marketo  
MailPoet  
MailerLite  
MadMimi  
Klaviyo  
iPost  
iContact  
FeedBlitz  
Emma  
Eloqua  
Drip  
Customer.io  
Conversio  
GetResponse  
Custom HTML Forms Integration

WordPress  
Shopify  
Magento  
Squarespace  
BigCommerce  
Weebly  
Drupal  
Blogger  
WooCommerce  
3dcart  
Joomla  
Volusion  
Tumblr  
PrestaShop  
Jimdo  
Any HTML Website

Starting at

Free up to 5,000 Visitors/month

Magento
Shopify Plus
Big Commerce
Wix.com
Woocommerce
Squarespace
WordPress
Weebly
HubSpot
tumblr.
Joomla
ZenCart
3DCart
SpaceCraft
Volusion
Site123

ActiveCampaign
Aweber
ConstantContact
DotMailer
Emma
iContact
Klaviyo
Oracle + Bronto
Mailchimp
Resci
Emarsys
Listrak
HubSpot
Benchmark
Intercom
keap
CampaignMonitor
OmniSend
SendGrid

Delivra
Drip
Conversio
Feedblitz
ConvertKit
Customer.io
Mad Mimi
MailLite
Mailigen
MailRelay
GetResponse
InInbox.com
Remarkety
SendinBlue
Sendlane
SendPulse
Robly
FreshMail
Mailup
Maropost Marketing Cloud
Salesforce Marketing Cloud

OctaneAI
ShopMessage
FLashchat
Recart

Smile.io
Adroll
Slack
Zapier









Free Plan up to 1,000 visitors available.


Starting at

$29/month

WordPress
WooCommerce
Shopify
BigCommerce
Zapier

4) WP Optin Wheel

Starting at

$39 for one site.


WordPress,

Mailchimp,

Campaign Monitor,

ActiveCampaign,

MailerLite,

ConvertKit,

Remarkety,

GetResponse,

Klaviyo,

Mailster,

SendInBlue,

Newsletter2Go,

Zero BS CRM,

Zapier

5) Shopify Spin-a-sale

Starting at

From $9.99/month.
10-day free trial.

Shopify
MailChimp,  
AWeber,  
Klaviyo

What to look for in a tool

I have compiled a list of different services offering a spin a wheel functionality.  Here are a few things to look for when evaluating the tools.

Customization

Make sure the wheel allow to input your different offers

Colors and Branding

The need of branding might be minimal for those tools if you want to be very colorful, but some offers changing colors and fonts.  

Page Targeting

Most tool have a Page Level Targeting so you can show your wheel only on the desired page.  Geo Targeting can be great too and some of them offer it.

Psychology behind it

The psychology is very similar to what we see in casinos.  The excitement of not knowing what we will get.  On top of it, there are some cases where people are more likely to use something they actually won vs what was given to them.

Alternatives

If you have an existing Opt-in Builder, you can create a static image of a wheel, offer a signup box, and have a simple result page where you should show a coupon code for your best offer to your visitors.

I use WordPress and Thrive Leads, and an example is shown on this page.

Thrive Leads allows to have it shown as exit-intent pop-up, or a slide-in box.  There are actually 8 different ways of displaying opt-ins.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

About the author 

Denis Ethier

Thrive Themes Conversion-Focused Designer and Consultant.

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