2019 Spinning Wheel Tools for Lead Generation

If you are looking for new ways of creating leads, you might want to check those Spin-the-wheel tools that offer your visitors a chance to win a coupon in exchange of an e-mail address.

Psychology behind it

 The psychology behind the spinning the wheel is that if people "win" the coupon, they are more likely to use it.​

​Conversion Boost reported

​The different​ software vendors report conversion boost from 2% to 30%.  Of course mileage may vary.  But some tools do offer free trials, so it's something you can check for yourself.

​Who is it for

​B2C Businesses

For Consumer-oriented businesses (B2C), like e-commerce, those tools are fairly straight forward.  You can offer a discount coupon code to people that spins the wheel.  It can be done right on entry, or as an exit-intent popup.

B2B

For software companies, this can be something to try too.  It my own opinion, it can look a bit tacky, but for it could be used for a promotion.  It could be used for extra months of free trial as well.

What to look for

I have compiled a list of different services offering a spin a wheel functionality.  Here are a few things to look for when evaluating the tools.

Customization

Make sure the wheel allow to input your different offers

Colors and Branding

The need of branding might be minimal for those tools if you want to be very colorful, but some offers changing colors and fonts.  

​Page Targeting

​Most tool have a Page​ Level ​Targeting so you can show your wheel only on the desired page.  Geo Targeting can be great too and some of them offer it.

Website

Last Updated: ​July 20th 2019

​Integration

1) ​Opt-in Monster

Starting at:

​$​588​/year

​​



Alexa Ranking: ​​24,028

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AWeber  
Infusionsoft  
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Custom HTML Forms Integration

​WordPress  
Shopify  
Magento  
Squarespace  
BigCommerce  
Weebly  
Drupal  
Blogger  
WooCommerce  
3dcart  
Joomla  
Volusion  
Tumblr  
PrestaShop  
Jimdo  
Any HTML Website

2) Privy

Starting at

​Free up to 5,000 Visitors/month


Alexa Ranking:​ 38,756

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​Magento
Shopify Plus
Big Commerce
Wix.com
Woocommerce
Squarespace
WordPress
Weebly
HubSpot
tumblr.
Joomla
ZenCart
3DCart
SpaceCraft
Volusion
Site123

ActiveCampaign
Aweber
ConstantContact
DotMailer
Emma
iContact
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Oracle + Bronto
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Resci
Emarsys
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Benchmark
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keap
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​Delivra
Drip
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Feedblitz
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InInbox.com
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Maropost Marketing Cloud
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OctaneAI
ShopMessage
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Recart

Smile.io
Adroll
Slack
Zapier









Free Plan up to 1,000 visitors available.


Starting at

$​29/month



Alexa Ranking:   476,191

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​​WordPress
WooCommerce
Shopify
BigCommerce
​Zapier

4) ​WP Optin Wheel

Starting at

​$39 for one site.



Visi​t WP Optin Wheel

​​Alexa Ranking: 516,183

​WordPress,

Mailchimp,

Campaign Monitor,

ActiveCampaign,

MailerLite,

ConvertKit,

Remarkety,

GetResponse,

Klaviyo,

Mailster,

SendInBlue,

Newsletter2Go,

Zero BS CRM,

Zapier

​5) ​Shopify Spin-a-sale

Starting at

​From $9.99/month.
10-day free trial.

​Shopify
MailChimp,  
AWeber,  
Klaviyo

​Alternatives

​If you have an existing Opt-in Builder, you can create a static image of a wheel, offer a signup box, and have a simple result page where you should show a coupon code for your best offer to your visitors.

I use WordPress and Thrive Leads, and an example is shown on this page.

Thrive Leads allows to have it shown as exit-intent pop-up, or a slide-in box.  There are actually 8 different ways of displaying opt-ins.

  • July 25, 2019

Denis Ethier

Thrive Themes Designer, Integrator and Consultant.

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