QUESTION #1.
Will you write on a regular basis?
- Do you love writing?
- Do you have a content plan.
- If not, having an empty blog can give the wrong impression to a visitor
QUESTION #2.
What is the goal with the blog?
- Ranking? What keywords are you targeting?
- Brand Building
- Lead Generation, affiliate revenue
- Trust Building, what posts should we show first?
QUESTION #3.
Is there a better asset to create before?
- There are 25 other assets you could consider first.
- Some might give a shorter-term ROI
BIGGEST RISKS
Bad first impression
- Only 1 blog post, Welcome to my blog.
- Some blog posts, but dating from a long time ago.
- Irrelevant blog posts.